Chinese sweeping robot manufacturers are seizing a larger overseas market, with high intelligence becoming the key to competition

The innovation and efficient cleaning of robotic vacuum cleaners are driving the consumer market and adding cheats to the cleaning appliance industry.

According to data from Aowei Cloud Network, during the 2023 Double 11 promotion period (October 23-November 12), the overall online sales of cleaning appliances reached 7.13 billion yuan, a year-on-year increase of 9.1%, with sales of 3.618 million units, a year-on-year increase of 7.4%. Compared to the 5.3% year-on-year growth in retail sales in the national home appliance market during the Double Eleven promotion period, the higher growth rate of clean appliances demonstrates the resilience and bright prospects of the industry.

It is worth noting that the overall positive growth of cleaning appliances is mainly supported by the category of sweeping robots, with sales increasing by 17.5% year-on-year. Although floor scrubbers are also leading the rise, the average price of this category has significantly declined, leading to a slowdown in growth. Galaxy Securities stated that the prosperity of the home appliance industry has resumed as scheduled, and high-quality target funds are firmly held by public funds. We recommend Stone Technology for cleaning appliances that are driven by domestic and international festival promotions to boost business growth.

Apart from the domestic market, looking at the mature European and American markets overseas, the penetration rate of the sweeping machine category market has reached around 15% in 2021, and the overall annual growth rate remains around 20%. In contrast, the current penetration rate of the Chinese market is about 6% -8%, and the penetration rate of floor scrubbers is only 1% -2%, with huge growth potential. This is exactly the business opportunity seen by companies such as Stone Technology.

The overseas competitive landscape is changing, and domestic manufacturers are further seizing the overseas market

"Because most overseas families have carpets, including stairs, and the abnormal environment in the past two years, everyone has become more concerned about hygiene. Moreover, cleaning appliances are essential for pet shedding and dust. Last year, I just switched to Roborock's robotic vacuum cleaner because of its suction, multi-dimensional functions, and intelligence, which better meet my needs. Some of my colleagues are also planning to buy robotic vacuum cleaners this year's Black Friday, and they are more inclined to buy products from Chinese corporate brands." Doris, who works at an accounting firm in London, told reporters that compared to the old American brand iRobot, Doris is more willing to choose Chinese brand manufacturers. On the one hand, Chinese brands such as Stone are more suitable. Roborock and Ecovacs have received many positive reviews on e-commerce and social media platforms such as Amazon, and their products have stronger practicality in terms of innovation, feature enhancement, and pricing.

Stone Technology launches Roborock S8 series and iRobot's Roomba Combo in 2023 ®  Compared to the j9+model, the S8 series products have a suction force of 6000pa, which is sufficient to meet the cleaning needs of households. At the same time, the S8 Pro Ultra can clean the floor at a speed of 3000 vibrations per minute, achieving automatic mop cleaning, dust cleaning, water replenishment, self-cleaning, and warm air drying functions, preventing the mop mat and base from producing a musty odor. The Roborock S8 series is priced between $749.99 and $1599 in the United States.

Roomba Combo ®  J9+criterion