Home appliance enterprises seize the year-end sprint period

Settle the global headquarters of household appliances in Hefei; The "Double Eleven" campaign has fully utilized over 40 live streaming rooms... In Hefei, many home appliance industry enterprises are growing in the wind. According to the news from the provincial government press conference, Anhui will build a functional small home appliance base in Hefei and create an intelligent small home appliance live streaming base, which will make home appliance enterprises full of enthusiasm. On November 14th, the reporter interviewed two domestic appliance companies in Hefei to see how they could seize the year-end sprint period.

Shiyuan Co., Ltd.: Home Appliances Global Headquarters Settled in Hefei

Intelligent learning machines have become the preferred choice for families with children, and many well-known brands in the market are closely related to Hefei, such as iFlytek and Hivo. Compared to most people in Hefei, Xiwo is still a bit unfamiliar. This brand comes from Shiyuan Co., Ltd., an intelligent electronic product and solution provider with display, perception, interaction, and connection technology as its core. It is a global leader in the fields of LCD main control boards and interactive smart tablets.

The reporter learned that Shiyuan Group currently has two industrial parks in Hefei. The first industrial park has been put into use, and the second industrial park is planned to be put into use early next year. Moreover, Shiyuan Group has also located its global headquarters in Hefei, and this business is currently growing rapidly. Last year, our revenue from home appliance components increased by 33% year-on-year. At the same time, Hefei serves as the headquarters for the development of education, conferences, LED and other businesses in the East China region, and all businesses have achieved steady progress here. According to Wang Qifeng, the president of the company's home appliance business group, the headquarters is mainly engaged in the research and development, production, and sales of home appliance electronic control and display control board cards. Since taking root, Wang Qifeng and his team have drawn infinite strength from the warmth of Hefei. For example, they have established industry chain specialized classes in the field of household appliances, regularly held industry chain upstream and downstream special docking meetings, and built a good docking platform for enterprises. At the same time, the enterprise has also been included in the key industry chain library, providing certain support in areas such as specialized, refined, innovative, and individual champion cultivation

Rongdian Group: E-commerce sales account for more than half

November 11th has passed, but the e-commerce frenzy is still ongoing. Entering China Feidong Internet Ecological Industrial Park, logistics vehicles enter and exit. In the live broadcast room, the anchor was working hard to recommend Rongdian Group's small home appliance silent wall breaking machine towards the camera, and there were constant inquiries and messages in the dialogue box.

We have currently activated over 40 live streaming rooms, with approximately 100 people per session. Each room has a daily live streaming duration of no less than 15 hours, "according to Wang Chao, the project director of Rongdian Group. As a local enterprise engaged in the research and development, manufacturing, and sales of various small home appliances, it has 8 factories and 3 bases, selling over 70 categories and 3000 types of small home appliance products.

In Wang Chao's view, the development of small home appliances has shown a trend of high-quality development. "More than 60% of the small home appliances of Rongdian Group in the market today are intelligent home appliances, with increasingly high-end product quality and aesthetic design. They have frequently won awards in national tourism product competitions." The reporter learned that since 2016, enterprises have adopted a combination of online and offline sales models, and currently e-commerce sales account for over 60%.

As hot as live streaming, there is also the finished product warehouse. The warehouse on the first floor is already filled with various packaged small household appliances, and on the assembly line on the second floor, workers are nervously and orderly packaging.

During the "Double Eleven" period, the number of customer service personnel and frontline workers in the park's warehouse locations was three times higher than usual. On the day of the "Double Eleven" alone, the single store sales reached 7.7 million yuan. On November 13th, the relevant person in charge of the Provincial Department of Economy and Information Technology revealed that Anhui will support the construction of functional small home appliance bases and the creation of intelligent small home appliance live streaming bases in Hefei.

This news made Wang Chao and his team very excited. "In the future, we will also consider using AI digital virtual anchors to apply to matrix live streaming rooms. We can customize different anchor images, language styles, and live streaming scenes according to our needs, creating an endless live streaming room