Super Shopping Festival in China Nov ,11 - Great Chance for Small Home Appliance

Today is Nov 10,2022 ,and the super shopping festival in the e-commerce platform will start  at 20:00  ,and will not end until 24:00 of Nov.11,2022. As we all known ,it is a great chance for small home appliance.

The promotion activities of the "Double 11" are being carried out in an orderly manner. As a new category of the home appliance market, the small home appliance market has experienced a downturn after the outbreak of the epidemic, and the price for volume has become the main promotion method. Especially in the Double 11 this year, the discount of small household appliances was very strong, and the discount rate of individual products reached 42%.

Under this promotion, not all small household appliances can counter attack, but on the whole, the performance of small household appliances is very good. According to the accumulated online promotion data of Aowei Cloud from January to August 2022, the retail sales of air fryers, electric steamers, multi-function pots and coffee makers increased by 136.1%, 53.4%, 41.7% and 33.8% year on year respectively.

Although in the first half of this year, some categories in the small household appliance market achieved a counter trend growth, on the whole, the performance of the whole small household appliance market was not as good as during the epidemic. Because when the epidemic occurred, small household appliances emerged suddenly with the help of "home economy", and with the increase of the time spent at home during the epidemic, small household appliances became a popular product of the "lazy economy".

According to the statistics of Jing staff of e-commerce data analysis platform, from January to June this year, the cumulative sales of small kitchen appliances on the JD platform exceeded 58 million, an increase of about 17% year on year; The sales volume exceeded 15 billion yuan, with a year-on-year growth of about 22%. Compared with the growth rate in previous years, it has slowed down significantly.

There are no endless banquets in the world. As the boom of "home economy" and "lazy economy" fades, the "rush" of China's small household appliances industry gradually fades. Although the performance of the small household appliances market is not satisfactory, with the arrival of the Double 11 Festival and the expansion of sales promotion, the growth potential of the small household appliances market cannot be underestimated.

Statistics show that there are about 31.5 small household appliances in the United States, more than 20 in Britain, Australia, Germany and France, and only 9.5 in China. In addition, Euromonitor research shows that in 2021, the retail volume of small household appliances in China will be 1420 units per 1000 households, only 1/3 of that in the United States.

According to the data, the per capita consumption of small household appliances in the world has reached the threshold of $30. The more economically developed regions have strong demand for small household appliances, the more willing they are to accept new small household appliances, and the more willing they are to spend more money on small household appliances.

Therefore, China's small household appliances market still has a very large growth space. In particular, small household appliances such as health products and personal care products, as well as smart small household appliances focusing on lazy economy, will become the mainstream of the future small household appliances market.

Health related small household appliances are full of opportunities. An epidemic has made people realize the importance of health, and people are also increasingly aware of the health problems of food, clothing, housing and transportation, especially the small household appliances that are conducive to improving our health and other issues, becoming the direction of future development.

For example, water purifier, air purifier, sterilizer, acarid remover, air conditioner and washing machine with functions of sterilization and sterilization. In the long run, driven by multiple factors such as the iterative upgrading of product technology, the improvement of consumption level and the enhancement of health awareness, small household appliances relying on the concept of high-quality and healthy cooking have a large growth space.

The lazy economy has ordered small household appliances to become more intelligent. With the improvement of the material living standard of domestic residents, the "Generation Z" with the growth of the Internet is more pursuing the personality and quality of products. Under the "lazy economy", higher requirements have been put forward for the performance and functions of small household appliances. Intelligence and lazy are the mainstream direction of small household appliances in the future.

An epidemic has enabled the small household appliance market to grow against the trend. Although the subsequent growth is weak, this epidemic has promoted the small household appliance market in China, just like a catalyst.

Therefore, the growth potential of China's small household appliances market cannot be underestimated.



With the background of COVID-19 ,HOPING electric appliance has developed health related products ,such as ultrasonic washer with sterilization function by UV light , it is very popular and many customers likes it very much from home and aboard.

It is used to wash the contact lens ,and it is very convenient.

With small volume to take away ,and with good function to use ,also easy to operate.

You must have a try!